Sarah is GMS' Vice President of Sales and Marketing and reports to the President and CEO. As a member of the senior leadership team, she oversees our national sales team, broker administration, distribution strategies, marketing operations, and product development for all product lines, Visitor to Canada, Group Benefits, Individual Health and Travel Insurance.
She began her over 20 year insurance career in the Property and Casualty (P & C) business as a Personal Lines Insurance Broker. After completing her Bachelor of Commerce Degree from the University of Saskatchewan majoring in human resources, Sarah moved into Group and Employer Benefits with Saskatchewan Blue Cross. There she held a number of increasingly senior HR roles, working in recruitment, training, employee benefits, compensation and organizational development, while earning designations as a Chartered Professional in Human Resources (CPHR) and a Compensation Management Specialist (CMS). As part of the Blue Cross Management team Sarah led the Individual Product and Sales Division, where she oversaw Personal Health, Travel and Life Benefits, product development, broker & direct to consumer sales in addition to outbound customer service and operations.
Sarah’s volunteer activities reflect her passion for building relationships, understanding consumer behavior strategy and giving back to her community. Currently, she serves on the Board of Directors for Chartered Professionals in Human Resources (CPHR) and sits on the Regional Council for the Canadian Pension & Benefits Institute (CPBI). She volunteers with a variety of causes like STARS Air Ambulance, where she was recently one of a team of five senior business people in Saskatchewan challenged to raise over $500K in one day to help keep STARS in the air.